Skip to content

  Home > Binding > Hardcover >

Marketing Professional Services - Revised
Marketing Professional Services - Revised Philip Kotler, Thomas Hayes, Paul N. Bloom 073520179X 9780735201798 In this thoroughly revised and updated resource, the authors make complex professional marketing concepts easy to grasp
Stock Image - Actual Cover May Vary
 

Marketing Professional Services - Revised by Philip Kotler, Thomas Hayes, Paul N. Bloom

In this thoroughly revised and updated resource, the authors make complex professional marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process -- from market analysis and service positioning to creating a promotion mix and implementing the marketing program -- with targeted advice for business, legal, design, and medical professions.

Author: Philip Kotler, Thomas Hayes, Paul N. Bloom

Language: English

Edition: 2

Binding: Hardcover

Pages: 432

Publisher: Prentice Hall Press

Publication Date: 2000-09-01

Our Price: $4.09

Quantity:3
ISBN: 073520179X


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Philip Kotler, Thomas Hayes, Paul N. Bloom (Edition: 2) Hardcover


Browse for more products in the same category as this item:

Binding > Hardcover

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.