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Marketing Principles Essentials (Essentials Study Guides)
Marketing Principles Essentials (Essentials Study Guides) by James E. Finch 0878916938 9780878916931
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Marketing Principles Essentials (Essentials Study Guides) by James E. Finch

Covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

Author: James E. Finch

Language: English

Binding: Paperback

Pages: 80

Publisher: Research & Education Association

Publication Date: 1998-01-01

Our Price: $3.89

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ISBN: 0878916938


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