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Marketing Practices and Principles, Student Edition
Marketing Practices and Principles, Student Edition McGraw-Hill 0026356015 9780026356015 This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and meth
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Marketing Practices and Principles, Student Edition by McGraw-Hill

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

Author: McGraw-Hill

Language: English

Edition: 5

Binding: Hardcover

Pages: 588

Publisher: Glencoe/McGraw-Hill

Publication Date: 1994-02-08

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ISBN: 0026356015


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McGraw-Hill (Edition: 5) Hardcover


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