Skip to content

  Home > Binding > Hardcover >

Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy
Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy Ralf Strauss 0470721677 9780470721674 Marketing Planning by Design not only helps internationally active companies to organize their marketing fun
Stock Image - Actual Cover May Vary
 

Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy by Ralf Strauss

Marketing Planning by Design not only helps internationally active companies to organize their marketing function more efficiently, it also provides medium-sized companies a blueprint for creating and securing high marketing efficiency. Web 2.0 and numerous other new challenges demand the methodical preservation and safeguarding of marketing - beyond individually motivated gut decisions. The book lays the foundation for that.Adriana Nuneva, Senior Vice President, Global Marketing, Heidelberger Druckmaschinen AGTime and again, marketing has to justify its demand for market-oriented corporate management. Marketing Planning by Design vividly covers how to meet this demand with systematic, well-grounded marketing planning with content aimed at the target group, and lots of inspiration for practical application. It is a plea for the quest for top performance in marketing with high added value.Dr Rainer Hillebrand, Member of the Board of Directors, Otto GroupMedium-sized companies are increasingly faced with the challenge of choosing the right marketing options from an ever growing selection. A limited budget has to be implemented efficiently, as all that counts at the end of the year is success. The book offers clear planning aids that answer all essential questions to help you achieve a sound marketing plan in seven phases. A competent plan which also enjoys the trust of the companys growth drivers is a basic requirement for implementing successful campaigns. The content and structure of this book help marketing professionals and relevant areas to shape and optimize the planning process.Benno Lohausen, Member of the Management Board, edding AGMarketeers are under increased pressure. One reason is novel role models of the customers (see Web 2.0) -they become more and more part of the value creation process -they are also prosumer, creator and consultants to their peers. Another reason is the never seen before demand for justifying marketing investments, quantifying results and proof of efficiency and effectiveness of any marketing action. This calls for state-of-the-art marketing planning. This book pinpoints an excellent marketing planning approach. Clearly structured and enriched with real world examples and proven tools it is a must-read for any marketer. The structure of marketing planning laid out in this book will also foster to extract further requirements on all applications in the marketing planning arena as well as on information management (e.g. data management or collaborative filtering).Prof Dr Detlef Schoder, Department of Information Systems and Information Management, University of CologneMarketing Planning by Design heralds the big change in marketing to date. Thanks to the Internet and Web 2.0, masses of people outside the boundaries of traditional hierarchies can produce goods, services and content. In order to understand the opportunities this presents for companies as well as to get further clarity on the tangible benefits of marketing, this book is a clear must-read.Ralf Klein-Boelting, General Authorized Representative for Corporate Marketing and Communications, Deutsche Bahn AG, BerlinDr Strauss provides much-needed insight for answering that age-old question, how do we measure return on marketing investment? For

Author: Ralf Strauss

Language: English

Edition: 1

Binding: Hardcover

Pages: 368

Publisher: Wiley

Publication Date: 2009-02-09

Our Price: $4.09

Quantity:1
ISBN: 0470721677


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Ralf Strauss (Edition: 1) Hardcover


Browse for more products in the same category as this item:

Binding > Hardcover

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.