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Marketing Planning Guide
Marketing Planning Guide Bruce Wrenn, Phylis M Mansfield 0789023385 9780789023384 Marketing Planning Guide is a step-by-step guide giving you the tolls to prepare an effective marketing plan for a company, product, or service. With over 50 new pages
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Marketing Planning Guide by Bruce Wrenn, Phylis M Mansfield

Marketing Planning Guide is a step-by-step guide giving you the tolls to prepare an effective marketing plan for a company, product, or service. With over 50 new pages of new and updated material, this classic textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you creating your own plant, once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructors package includes a helpful 150 page manual, over 175 slide transparencies, and a detailed sample course syllabus along with a test bank featuring a multiple-choice or true-false test for each chapter with answer key.

Author: Bruce Wrenn, Phylis M Mansfield

Language: English

Edition: 3

Binding: Paperback

Pages: 380

Publisher: Routledge

Publication Date: 2005-11-11

Our Price: $3.89

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ISBN: 0789023385


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Bruce Wrenn, Phylis M Mansfield (Edition: 3) Paperback


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