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Marketing Mistakes and Successes
Marketing Mistakes and Successes Robert F. Hartley 0471743216 9780471743217 We all can learn from past mistakes... Its just more fun when theyre not your own. Even corporate giants make mistakes. Now you can learn from the best of
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Marketing Mistakes and Successes by Robert F. Hartley

We all can learn from past mistakes... Its just more fun when theyre not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of todays most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, youll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. This Tenth Edition adds these seven new cases: * The Kmart/Sears Merger of Faltering Firms * Hewlett-Packard Under Carly Fiorina * Toys R Us: Trying to Defend Against Wal-Mart * Gateway Computers Efforts to Stay Alive * Mercks Vioxx Catastrophe * Boston Beer--Is Greater Growth Possible? * Office Max--To the End

Author: Robert F. Hartley

Language: English

Edition: 10

Binding: Paperback

Pages: 384

Publisher: Wiley

Publication Date: 2005-11-04

Our Price: $3.89

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ISBN: 0471743216


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Robert F. Hartley (Edition: 10) Paperback


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