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Marketing Michael J Etzel, Bruce J. Walker, William J Stanton 0072526505 9780072526509 Etzel, Walker, Stantons Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to
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Marketing by Michael J Etzel, Bruce J. Walker, William J Stanton

Etzel, Walker, Stantons Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.

Author: Michael J Etzel, Bruce J. Walker, Willia

Language: English

Edition: 13

Binding: Paperback

Pages: 736

Publisher: McGraw-Hill/Irwin

Publication Date: 2004-06-02

Our Price: $6.03

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ISBN: 0072526505


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Michael J Etzel, Bruce J. Walker, Willia (Edition: 13) Paperback


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