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Marketing Management with InfoTrac College Edition
Marketing Management with InfoTrac College Edition by Michael R. Czinkota, Masaaki Kotabe 0324022034 9780324022032
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Marketing Management with InfoTrac College Edition by Michael R. Czinkota, Masaaki Kotabe

A marketing management course shouldnt be treated like a principles class. And, an upper-level text doesnt need to be written like an encyclopedia. Thats why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, no bull approach, bringing concepts to life without dry explanations and unnecessary extra information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.

Author: Michael R. Czinkota, Masaaki Kotabe

Language: English

Edition: 2

Binding: Hardcover

Pages: 598

Publisher: South-Western College Pub

Publication Date: 2000-05-23

Our Price: $5.31

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ISBN: 0324022034


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Michael R. Czinkota, Masaaki Kotabe (Edition: 2) Hardcover


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