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Marketing Management in the 21st Century
Marketing Management in the 21st Century Noel Capon, James M. Hulbert 013915695X 9780139156953 For introductory MBA Marketing courses. Designed to meet the needs of both marketing and non-marketing specialists. This introduction to the role of market
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Marketing Management in the 21st Century by Noel Capon, James M. Hulbert

For introductory MBA Marketing courses. Designed to meet the needs of both marketing and non-marketing specialists. This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective managernot just the marketerneeds to know about developing marketing strategy and managing the marketing process. It provides a set of concepts and ideas for approaching marketing decisions, on providing a common language with which to think about marketing issues, and on the structuring and analysis of managerial problems in marketing. It prepares future general managers and CEOs to deal with core marketing issues by providing a way of thinking strategically about the firms products, services and markets.

Author: Noel Capon, James M. Hulbert

Language: English

Edition: 1st

Binding: Paperback

Pages: 637

Publisher: Prentice Hall

Publication Date: 2001-01-15

Our Price: $4.69

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ISBN: 013915695X


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Noel Capon, James M. Hulbert (Edition: 1st) Paperback


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