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Marketing Management and Strategy (4th Edition)
Marketing Management and Strategy (4th Edition) by Peter Doyle, Phil Stern 0273693980 9780273693987
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Marketing Management and Strategy (4th Edition) by Peter Doyle, Phil Stern

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Author: Peter Doyle, Phil Stern

Language: English

Edition: 4

Binding: Paperback

Pages: 464

Publisher: Prentice Hall

Publication Date: 2006-05-28

Our Price: $7.08

ISBN: 0273693980

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Peter Doyle, Phil Stern (Edition: 4) Paperback

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