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Marketing Management Text and Cases
Marketing Management Text and Cases by Rajiv Lal, John Quelch, V Kasturi Rangan 0072967625 9780072967623
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Marketing Management Text and Cases by Rajiv Lal, John Quelch, V Kasturi Rangan

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

Author: Rajiv Lal, John Quelch, V Kasturi Rangan

Language: English

Edition: 1

Binding: Hardcover

Pages: 512

Publisher: McGraw-Hill/Irwin

Publication Date: 2004-04-23

Our Price: $16.54

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ISBN: 0072967625


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Rajiv Lal, John Quelch, V Kasturi Rangan (Edition: 1) Hardcover


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