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Marketing Management
Marketing Management by Russell S. Winer 0321014219 9780321014214
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Marketing Management by Russell S. Winer

For upper-level undergraduate or MBA core courses in Marketing Management. This text reflects the dynamic environment inhabited by todays marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.

Author: Russell S. Winer

Language: English

Binding: Paperback

Pages: 576

Publisher: Pearson Education

Publication Date: 1999-08-05

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ISBN: 0321014219


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Russell S. Winer  Paperback


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