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Marketing Management
Marketing Management by Russ Winer 0131963341 9780131963344
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Marketing Management by Russ Winer

This volume reflects the dynamic environment inhabited by todays marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

Author: Russ Winer

Language: English

Edition: 3rd

Binding: Hardcover

Pages: 500

Publisher: Prentice Hall

Publication Date: 2006-06-10

Our Price: $4.29

ISBN: 0131963341

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Russ Winer (Edition: 3rd) Hardcover

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