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Marketing Management
Marketing Management by Phil Kotler, Kevin Keller 0136009980 9780136009986
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Marketing Management by Phil Kotler, Kevin Keller

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Author: Phil Kotler, Kevin Keller

Language: English

Edition: 13

Binding: Hardcover

Pages: 816

Publisher: Prentice Hall

Publication Date: 2008-02-25

Our Price: $4.83

ISBN: 0136009980

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Phil Kotler, Kevin Keller (Edition: 13) Hardcover

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