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Marketing Management: Knowledge & Skills
Marketing Management: Knowledge & Skills J. Paul Peter, James H. Donnelly Jr. 0072315571 9780072315578 This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing
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Marketing Management: Knowledge & Skills by J. Paul Peter, James H. Donnelly Jr.

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.

Author: J. Paul Peter, James H. Donnelly Jr.

Language: English

Edition: 6th

Binding: Hardcover

Pages: 896

Publisher: Irwin/McGraw-Hill

Publication Date: 2000-06-30

Our Price: $4.09

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ISBN: 0072315571


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J. Paul Peter, James H. Donnelly Jr. (Edition: 6th) Hardcover


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