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Marketing Management
Marketing Management Harper W. Boyd, Orville C. Walker 0256226326 9780256226324 This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course,
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Marketing Management by Harper W. Boyd, Orville C. Walker

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

Author: Harper W. Boyd, Orville C. Walker

Language: English

Edition: 3rd

Binding: Paperback

Pages: 576

Publisher: McGraw-Hill Companies

Publication Date: 1997-07-01

Our Price: $4.09

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ISBN: 0256226326


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Harper W. Boyd, Orville C. Walker (Edition: 3rd) Paperback


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