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Marketing Management: An Asian Perspective
Marketing Management: An Asian Perspective Philip Kotler, Swee Hoon Ang, Siew Meng Leong 0132548976 9780132548977 Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its p
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Marketing Management: An Asian Perspective by Philip Kotler, Swee Hoon Ang, Siew Meng Leong

Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in todays market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the regions 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights. The authors examine understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the marketing offering and managing and delivering marketing programs. For marketing professionals.

Author: Philip Kotler, Swee Hoon Ang, Siew Meng Leong

Language: English

Binding: Paperback

Pages: 1055

Publisher: Prentice Hall

Publication Date: 1998-04-01

Our Price: $8.54

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ISBN: 0132548976


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Philip Kotler, Swee Hoon Ang, Siew Meng Leong  Paperback


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