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Marketing Leadership in Hospitality: Foundations and Practices
Marketing Leadership in Hospitality: Foundations and Practices Robert C. Lewis, Richard E. Chambers 0471332704 9780471332701 Marketing Leadership in Hospitality Foundations and Practices Third Edition In the increasingly competiti
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Marketing Leadership in Hospitality: Foundations and Practices by Robert C. Lewis, Richard E. Chambers

Marketing Leadership in Hospitality Foundations and Practices Third Edition In the increasingly competitive hospitality industry, in every corner of the globe, companies must fight to win and keep the business sought by ever-more-tenacious competitors. It is no longer enough simply to give people what they want; additionally, todays marketers must forge solid relationships with customers to establish repeat business and to ensure a competitive edge. Marketing Leadership in Hospitality, Third Edition introduces and discusses the tools and strategies needed to do just that. Focusing on underlying principles of the industry, this fully revised and updated edition demonstrates how leading hospitality marketers make connections between their business and its consumers. With fifty real-world case studies illustrating the rights and wrongs of hospitality marketing, new chapters on relationship marketing and competitive analysis, an appendix on current technology, and examples and ads taken from international practices, this new edition shows how to: Build true relationships with your customers Analyze the competition and stay one step ahead Adjust to rapidly changing demands in the marketplace Obtain vital information about key market segments Use innovations in technology to achieve strong marketing results Manage the increasingly important distribution systems Maintain a leadership position in hospitality marketing Written by two industry leaders with extensive hospitality marketing experience, and current in todays practices, this text continues to be the definitive reference in the field and is essential for anyone who wants to take the lead in marketing as the hospitality industry enters the new millennium.

Author: Robert C. Lewis, Richard E. Chambers

Language: English

Edition: 3

Binding: Hardcover

Pages: 960

Publisher: Wiley

Publication Date: 2000-02-18

Our Price: $4.09

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ISBN: 0471332704


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Robert C. Lewis, Richard E. Chambers (Edition: 3) Hardcover


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