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Marketing Know-How: Your Guide to the Best Marketing Tools and Sources (1st ed)
Marketing Know-How: Your Guide to the Best Marketing Tools and Sources (1st ed) Peter Francese 0936889381 9780936889382 This comprehensive, information-packed guide tells you everything you need to know about your customers &
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Marketing Know-How: Your Guide to the Best Marketing Tools and Sources (1st ed) by Peter Francese

This comprehensive, information-packed guide tells you everything you need to know about your customers & how to reach them. It includes an experts unique perspective on forces that will drive customer markets into the next century. Learn about money & spending patterns, minority market segments, where growth will occur, how the aging marketplace will impact you, & the dynamics of market segmentation. Hundreds of sources are organized by their primary function: federal, state, & local government; international; nonprofit; academic; business-to-business; data vendors; software providers; publishing; market research services; GIS suppliers & more. Also from American Demographic Books: MARKETING HEALTHCARE TO WOMEN: MEETING NEW DEMANDS FOR PRODUCTS & SERVICES. (ISBN 0-936889-40-3; 1996 - $44.95); EVERYBODY EATS: SUPERMARKET CONSUMERS IN THE 1990s (ISBN 0-936889-31-4; 1995 - $42.50); TARGETING TRANSITIONS: MARKETING TO CONSUMERS DURING LIFE CHANGES (ISBN 0-936889-29-2; 1995 - $39.95); TARGETING FAMILIES: MARKETING TO & THROUGH THE NEW FAMILY STRUCTURES (ISBN 0-936889-22- 5; 1993 - $39.50); THE BABY BUST: A GENERATION COMES OF AGE (ISBN 0-936889-20-9; 1993 - $39.50); SEASONS OF BUSINESS: THE MARKETERS GUIDE TO CONSUMER BEHAVIOR (ISBN 0-036889-12-8; 1991 - $34.95); BEYOND MIND GAMES: THE MARKETING POWER OF PSYCHOGRAPHICS (ISBN 0- 936889-08-X; 1991 - $34.95); SELLING THE STORY: THE LAYMANS GUIDE TO COLLECTING & COMMUNICATING DEMOGRAPHIC INFORMATION (ISBN 0- 936889-14-4; 1992 - $24.95); CAPTURING CUSTOMERS: HOW TO TARGET THE HOTTEST MARKETS OF THE 1990s (ISBN 0-936689-08-X; 1990 - $34.95). Order from: American Demographics Books, P.O. Box 68. Ithica, NY 14851. To order call 800-828-1133.

Author: Peter Francese

Language: English

Binding: Hardcover

Pages: 337

Publisher: Amer Demographics Books

Publication Date: 1996-05-01

Our Price: $5.73

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ISBN: 0936889381


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Peter Francese  Hardcover


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