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Marketing Kit for Dummies
Marketing Kit for Dummies by Alexander Hiam 047040115X 9780470401156
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Marketing Kit for Dummies by Alexander Hiam

Attract new customers and boost your sales with a surefire marketing planWant to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today??s viral world. You??ll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more.Create a breakthrough marketing plan - set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impactDesign hard-hitting ads for your campaign - get insights and how-to tips for creating winning ads that produce leads and salesIncrease your brand identity - from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message acrossHone your marketing skills - improve your customer service, market research, creativity, and writing for marketing, sales, and the WebThe value-packed CD includes:Marketing plan, budget, and newsletter templatesEditable marketing auditsSales Projection and Advertising Objectives worksheetsMini-library of professional imagesVarious ad templatesSample postcard, business card, and logo designsPlease see the CD-ROM Appendix for details and complete system requirements.Open the book and find:The Five-Minute Marketing Zone PlanLow-cost and no-cost marketing ideasAdvertising alternatives, including newsletters and press releasesInsights on successfully closing the saleHow to impress and retain current customersWays to create an advertising budget that works for you

Author: Alexander Hiam

Language: English

Edition: 3

Binding: Paperback

Pages: 384

Publisher: For Dummies

Publication Date: 2009-02-03

Our Price: $3.89

ISBN: 047040115X

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Alexander Hiam (Edition: 3) Paperback

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