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Marketing Imagination, New, Expanded Edition
Marketing Imagination, New, Expanded Edition by Theodore M. Levitt 0029190908 9780029190906
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Marketing Imagination, New, Expanded Edition by Theodore M. Levitt

Since its publication in 1983,The Marketing Imaginationhas been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business Schools guru of marketing -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay Marketing Myopia, and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition ofThe Marketing Imaginationshows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Author: Theodore M. Levitt

Language: English

Edition: Exp Sub

Binding: Paperback

Pages: 238

Publisher: Free Press

Publication Date: 1986-04-21

Our Price: $3.89

ISBN: 0029190908

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Theodore M. Levitt (Edition: Exp Sub) Paperback

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