Skip to content

  Home > Binding > Hardcover >

Marketing For Hospitality And Tourism
Marketing For Hospitality And Tourism James C. Makens 0131193783 9780131193789 This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-frien
Stock Image - Actual Cover May Vary
 

Marketing For Hospitality And Tourism by James C. Makens

This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in todays global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing Processndash;Introduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and Strategiesndash;Explains the role of consumer behavior and how it affects the marketing environment. PART 3: Developing the Hospitality and Tourism Mixndash;Identifies and explains strategies for promoting products and the various distribution channels. PART 4: Managing Hospitality and Tourism Marketingndash;Highlights the latest trends in electronic marketing, destination marketing, and planning for the future. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.

Author: James C. Makens

Language: English

Edition: 4th

Binding: Hardcover

Pages: 960

Publisher: Prentice Hall

Publication Date: 2005-07-09

Our Price: $4.09

Quantity:6
ISBN: 0131193783


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
James C. Makens (Edition: 4th) Hardcover


Browse for more products in the same category as this item:

Binding > Hardcover

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.