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Marketing Express
Marketing Express by William M. Pride, O. C. Ferrell 0547060033 9780547060033
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Marketing Express by William M. Pride, O. C. Ferrell

Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e. Marketing Express does not include the extra end-of-chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage of marketings 4Ps as well as coverage of todays hot marketing topics, including ethics, e-marketing, and customer relationship management. The design includes advertisements, photos, screen shots and boxes throughout the text to grab student interest and help make the content real and relevant to todays students.

Author: William M. Pride, O. C. Ferrell

Language: English

Edition: 1

Binding: Paperback

Pages: 461

Publisher: South-Western College Pub

Publication Date: 2008-02-12

Our Price: $6.86

ISBN: 0547060033

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William M. Pride, O. C. Ferrell (Edition: 1) Paperback

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