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Marketing Essentials (Glencoe)
Marketing Essentials (Glencoe) by FARESE ET AL 0078612578 9780078612572
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Marketing Essentials (Glencoe) by FARESE ET AL

Marketing Essentials is the top selling book in marketing education because its clear, its comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills theyve learned.


Language: English

Edition: 4

Binding: Hardcover

Pages: 853

Publisher: McGraw-Hill Education

Publication Date: 2005-01-01

Our Price: $5.39

ISBN: 0078612578

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FARESE ET AL (Edition: 4) Hardcover

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