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Marketing, Edition 6
Marketing, Edition 6 Charles W. Lamb, Joe F. Hair, Carl McDaniel 0324068611 9780324068610 The exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensur
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Marketing, Edition 6 by Charles W. Lamb, Joe F. Hair, Carl McDaniel

The exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides readers with an exhilarating first introduction to the dynamic world of marketing.

Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Language: English

Edition: 6

Binding: Hardcover

Pages: 751

Publisher: South-Western College Pub

Publication Date: 2001-04-03

Our Price: $4.09

Quantity:2
ISBN: 0324068611


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Charles W. Lamb, Joe F. Hair, Carl McDaniel (Edition: 6) Hardcover


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