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Marketing Creating Value for Customers
Marketing Creating Value for Customers Gilbert A. Churchill, J. Paul Peter 0256228779 9780256228779 Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong t
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Marketing Creating Value for Customers by Gilbert A. Churchill, J. Paul Peter

Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.

Author: Gilbert A. Churchill, J. Paul Peter

Language: English

Edition: 2 Sub

Binding: Hardcover

Pages: 656

Publisher: Irwin Professional Pub

Publication Date: 1997-08-01

Our Price: $4.66

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ISBN: 0256228779


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Gilbert A. Churchill, J. Paul Peter (Edition: 2 Sub) Hardcover


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