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Marketing Communications
Marketing Communications John R. Rossiter, Steven Bellman 1741032695 9781741032697 Marketing Communications , by Rossiter and Bellman , is the definitive new text in the field. It is the only textbook in marketing communications t
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Marketing Communications by John R. Rossiter, Steven Bellman

Marketing Communications , by Rossiter and Bellman , is the definitive new text in the field. It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A. Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising, sponsorship, PR, personal selling and telemarketing - and includes a special chapter on social marketing campaigns. A consistent, logical planning approach is followed throughout, and the book is full of useful theoretical frameworks and procedures. No other book on marcoms comes close to this one for being comprehensive and contemporary.Marketing Communications is suitable for undergraduate and post-graduate students as well as marketing practitioners.

Author: John R. Rossiter, Steven Bellman

Language: English

Binding: Paperback

Pages: 500

Publisher: Prentice Hall

Publication Date: 2005-04-10

Our Price: $7.02

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ISBN: 1741032695


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John R. Rossiter, Steven Bellman  Paperback


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