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Marketing
Marketing Charles W. Lamb, Joe F. Hair, Carl McDaniel 0324591098 9780324591095 With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniels MARKETING 10e will have your students saying, Now thats marketing. You experie
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Marketing by Charles W. Lamb, Joe F. Hair, Carl McDaniel

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniels MARKETING 10e will have your students saying, Now thats marketing. You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you dont recognize it.

Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Language: English

Edition: 10

Binding: Hardcover

Pages: 736

Publisher: South-Western College Pub

Publication Date: 2008-10-08

Our Price: $4.36

Quantity:1
ISBN: 0324591098


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Charles W. Lamb, Joe F. Hair, Carl McDaniel (Edition: 10) Hardcover


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