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Marketing Channels (Prentice-Hall Series in Marketing)
Marketing Channels (Prentice-Hall Series in Marketing) Louis W. Stern, Adel I. El-Ansary 0135537363 9780135537367 The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members
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Marketing Channels (Prentice-Hall Series in Marketing) by Louis W. Stern, Adel I. El-Ansary

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service--both for the end-users they serve and the organizations that comprise them.

Author: Louis W. Stern, Adel I. El-Ansary

Language: English

Edition: 4th

Binding: Hardcover

Pages: 621

Publisher: Prentice Hall

Publication Date: 1991-12-01

Our Price: $4.09

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ISBN: 0135537363


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Louis W. Stern, Adel I. El-Ansary (Edition: 4th) Hardcover


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