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Marketing Channels
Marketing Channels Bert Rosenbloom 0324316984 9780324316988 Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are
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Marketing Channels by Bert Rosenbloom

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Author: Bert Rosenbloom

Language: English

Edition: 8

Binding: Hardcover

Publisher: Cengage Learning

Publication Date: 2011-11-09

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ISBN: 0324316984


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Bert Rosenbloom (Edition: 8) Hardcover

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