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Marketing Channels: A Management View
Marketing Channels: A Management View by Bert Rosenbloom 0324186932 9780324186932
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Marketing Channels: A Management View by Bert Rosenbloom

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Author: Bert Rosenbloom

Language: English

Edition: 7th

Binding: Hardcover

Pages: 672

Publisher: South-Western College Pub

Publication Date: 2003-07-16

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ISBN: 0324186932


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Bert Rosenbloom (Edition: 7th) Hardcover


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