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Marketing Channels (6th Edition)
Marketing Channels (6th Edition) Anne T. Coughlan, Erin Anderson, Louis W. Stern 0130127728 9780130127723 For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems.
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Marketing Channels (6th Edition) by Anne T. Coughlan, Erin Anderson, Louis W. Stern

For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. This best-selling text has a new look and a new author helping to keep this classic at the leading edge of Channels research. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer serviceboth for the end-users they serve and the organizations that comprise them.

Author: Anne T. Coughlan, Erin Anderson, Louis W. Stern

Language: English

Edition: 6th

Binding: Hardcover

Pages: 592

Publisher: Prentice Hall

Publication Date: 2001-01-03

Our Price: $4.09

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ISBN: 0130127728


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Anne T. Coughlan, Erin Anderson, Louis W. Stern (Edition: 6th) Hardcover


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