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Marketing Channel Management: People, Products, Programs, and Markets
Marketing Channel Management: People, Products, Programs, and Markets Russell W. McCalley 0275954390 9780275954390 This text introduces the student to the concepts and applications of the marketing channel using real-world busines
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Marketing Channel Management: People, Products, Programs, and Markets by Russell W. McCalley

This text introduces the student to the concepts and applications of the marketing channel using real-world business applications. It is designed to be lively and informative and will prove useful for those with previous study of marketing as well as the beginner.

Author: Russell W. McCalley

Language: English

Binding: Hardcover

Pages: 288

Publisher: Praeger

Publication Date: 1996-08-28

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ISBN: 0275954390


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Russell W. McCalley  Hardcover


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