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Marketing Champions: Practical Strategies for Improving Marketings Power, Influence, and Business Impact
Marketing Champions: Practical Strategies for Improving Marketings Power, Influence, and Business Impact Roy A. Young, Allen M. Weiss, David W. Stewart 0471744956 9780471744955 Praise for Marketing ChampionsMuch has been written a
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Marketing Champions: Practical Strategies for Improving Marketings Power, Influence, and Business Impact by Roy A. Young, Allen M. Weiss, David W. Stewart

Praise for Marketing ChampionsMuch has been written about the importance of using marketing principles and tools effectively. But weve paid far less attention to how marketing works within an organization_and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject_sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow._Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern UniversityThe authors understand that marketing is now the most important force within an organization_if you can figure out how to coordinate the rest of your colleagues. This book shows you how._Seth Godin, author of Small Is the New BigThis leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results._Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a LeaderThe best marketing leaders are those who can harness the power of the enterprise_not just lead the marketing team. This book will give you the ability to align and inspire the entire company._Jerry Noonan, Spencer Stuart

Author: Roy A. Young, Allen M. Weiss, David W. Stewart

Language: English

Edition: 1

Binding: Hardcover

Pages: 288

Publisher: Wiley

Publication Date: 2006-09-29

Our Price: $4.09

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ISBN: 0471744956


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Roy A. Young, Allen M. Weiss, David W. Stewart (Edition: 1) Hardcover


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