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Marketing (Barrons Business Review Series)
Marketing (Barrons Business Review Series) by Richard L. Sandhusen 0764139320 9780764139321
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Marketing (Barrons Business Review Series) by Richard L. Sandhusen

Many teachers of college-level business courses use titles inBarron? Business Review Seriesas textbook supplements to illustrate practical examples of business situations. The books also make excellent main texts in adult education and business brush-up programs. In addition to detailed analyses of today? business practices, these books include review questions with answers. This updated edition covers the modern marketing curriculum as it is offered today in leading business schools. The author creates a hypothetical company and then presents and analyzes both domestic and international marketing strategies that such a firm would typically employ in today? business climate.

Author: Richard L. Sandhusen

Language: English

Edition: 4

Binding: Paperback

Pages: 624

Publisher: Barrons Educational Series

Publication Date: 2008-06-01

Our Price: $4.38

ISBN: 0764139320

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Richard L. Sandhusen (Edition: 4) Paperback

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