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Marketing, 2008 Edition
Marketing, 2008 Edition William M. Pride, O. C. Ferrell 0618799702 9780618799701 Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--an
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Marketing, 2008 Edition by William M. Pride, O. C. Ferrell

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketings text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in todays competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

Author: William M. Pride, O. C. Ferrell

Language: English

Edition: 14

Binding: Hardcover

Pages: 629

Publisher: South-Western College Pub

Publication Date: 2007-01-26

Our Price: $4.09

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ISBN: 0618799702


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William M. Pride, O. C. Ferrell (Edition: 14) Hardcover


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