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Market-Driven Strategy: An Executive Guide to Health Cares Integrated Environment (J-B AHA Press)
Market-Driven Strategy: An Executive Guide to Health Cares Integrated Environment (J-B AHA Press) Linda MacCracken 1556482116 9781556482113 Market-Driven Strategy speaks directly to the needs of health care executives, physician l
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Market-Driven Strategy: An Executive Guide to Health Cares Integrated Environment (J-B AHA Press) by Linda MacCracken

Market-Driven Strategy speaks directly to the needs of health care executives, physician leaders, directors of planning and marketing, clinical managers, and professionals throughout the health care industry who formulate and implement organizational strategy. Filled with practical advice and up-to-date examples, this detailed playbook of strategies and planning pinpoints the breakdowns in the strategic planning process. It describes effective models, activities, and processes for identifying areas of past strategic failure and reveals concepts for ensuring future success. It also examines the key factors for sound and effective strategic decision making: Payer assessment and position Physician network assessment and position Organizational and financial capabilities and performance Merger and alliance positions Getting and keeping customers Action plan development Market-Driven Strategy is a breakthrough resource that offers surefire techniques for building on the contributions of the entire organization to win more health care consumers and increase overall market share.

Author: Linda MacCracken

Language: English

Edition: 1st

Binding: Hardcover

Pages: 224

Publisher: Jossey-Bass

Publication Date: 1997-11-29

Our Price: $5.39

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ISBN: 1556482116


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Linda MacCracken (Edition: 1st) Hardcover


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