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Market-Driven Management: Creating Profitable Top-Line Growth
Market-Driven Management: Creating Profitable Top-Line Growth by B. Charles Ames, James D. Hlavacck 0786305401 9780786305407
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Market-Driven Management: Creating Profitable Top-Line Growth by B. Charles Ames, James D. Hlavacck

Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation copyrighted by Book News, Inc., Portland, OR

Author: B. Charles Ames, James D. Hlavacck

Language: English

Edition: Revised

Binding: Hardcover

Pages: 186

Publisher: McGraw-Hill

Publication Date: 1997-08-01

Our Price: $4.18

Quantity:4
ISBN: 0786305401


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B. Charles Ames, James D. Hlavacck (Edition: Revised) Hardcover


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