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Market-Based Management: Strategies for Growing Customer Value and Profitability
Market-Based Management: Strategies for Growing Customer Value and Profitability Roger J. Best 0131064851 9780131064850 <B></B> This unique book is built around a performance orientation and the belief
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Market-Based Management: Strategies for Growing Customer Value and Profitability by Roger J. Best

<B></B> This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management-with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. <B></B> Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth-giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. <B></B> For anyone interested in strategic marketing.

Author: Roger J. Best

Language: English

Edition: 1

Binding: Paperback

Pages: 424

Publisher: Prentice Hall College Div

Publication Date: 1996-12-27

Our Price: $4.09

Quantity:1
ISBN: 0131064851


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Roger J. Best (Edition: 1) Paperback


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