Skip to content

  Home > Binding > Paperback >

Market-Based Management (4th Edition)
Market-Based Management (4th Edition) Roger Best 0131469568 9780131469563 This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managemen
Stock Image - Actual Cover May Vary
 

Market-Based Management (4th Edition) by Roger Best

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management-with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth-giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.

Author: Roger Best

Language: English

Edition: 4

Binding: Paperback

Pages: 528

Publisher: Prentice Hall

Publication Date: 2004-12-03

Our Price: $4.35

Quantity:4
ISBN: 0131469568


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Roger Best (Edition: 4) Paperback


Browse for more products in the same category as this item:

Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.