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Managing the Presidents Message: The White House Communications Operation
Managing the Presidents Message: The White House Communications Operation Martha Joynt Kumar 080188652X 9780801886522 Winner, 2008 Richard E. Neustadt Award, Presidency Research Group, American Political Science AssociationPolitical scientists are ra
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Managing the Presidents Message: The White House Communications Operation by Martha Joynt Kumar

Winner, 2008 Richard E. Neustadt Award, Presidency Research Group, American Political Science AssociationPolitical scientists are rarely able to study presidents from inside the White House. Its even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while they are under construction. But that is exactly what Martha Joynt Kumar pulls off in this fascinating analysis of the media and communications operations of recent administrations.Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.The paperback edition includes a postscript comparing Barack Obama with Bill Clinton and George W. Bush, highlighting how Obama compares with his predecessors. Kumar shows how, although goals and strategies may be similar, Obamas use of technology indicates his willingness to adjust to new circumstances.Kumar combines her years of observation in the White House press room and hours of frank discussion with current and former officials to create a fascinating -- and sometimes disheartening -- history of how [the] dance has evolved over the last century. -- National JournalA must-read for political junkies. -- History WireProvides much-needed insight, charting the recent changes in presidential media management strategies and in the routines practiced by the two most-recent White Houses, and provides an important addition to the academic discourse on political communication, framing, and leadership. -- Political Science QuarterlyRich with detail regarding the Clinton and Bush communications and press operations... There is much to be mined in Kumars descriptions and explanations. -- Political CommunicationTapping access to various administrations and the reporters who covered them, Dr. Martha Kumar traces the history of the often fractious relationship between the White House and the press, the schemes each devises to cloak or reveal information; she tells why some succeed and others fail. A valuable addition to a presidential book library. -- Ken Auletta, writer for The New Yorker and author of Media Man: Ted Turners Improbable EmpireKumar has nailed it. This is a scholarly and fascinating account of White House communications in the modern era. Painful as it sometimes is for past press secretaries, this is a remarkably accurate picture of how presidents deal with the press. -- Marlin Fitzwater, Press Secretary for Presidents Ronald Reagan and George H. W. BushMartha Joynt Kumar is a professor of political science at Towson University and the author and coauthor of several books on the media and the presidency, including the 1981 classic Portraying the President: The White House and the Media, also published by Johns Hopkins.

Author: Martha Joynt Kumar

Language: English

Binding: Hardcover

Pages: 400

Publisher: Johns Hopkins University Press

Publication Date: 2007-09-01

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ISBN: 080188652X


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Martha Joynt Kumar  Hardcover


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