Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen, Michelle Greenbaum, Rob Berk 1260453286 9781260453287
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ISBN: 1260453286


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Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If youre not in the social media marketing game, youre not in the game at all. From one of the worlds leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. Youll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: -Engage customers and crowdsource innovation online -Create content that resonates with consumers and provides value-Integrate social media into the entire customer experience-Effectively deal with criticism and negative feedback on social media-Grow your audience across social channels, and much more

Author: Dave Kerpen, Michelle Greenbaum, Rob Berk

Language: English

Binding: Paperback

Pages: 320

Publisher: McGraw-Hill Education

Publication Date: 2019-02-14


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