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Lessons in Radical Innovation: Out of the Box Straight to the Bottom Line
Lessons in Radical Innovation: Out of the Box Straight to the Bottom Line Wolfgang Grulke, Gus Silber 0273659480 9780273659488 Companies dont innovate - people do! <P>With todays markets changing at warp-speed, no ex
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Lessons in Radical Innovation: Out of the Box Straight to the Bottom Line by Wolfgang Grulke, Gus Silber

Companies dont innovate - people do! <P>With todays markets changing at warp-speed, no existing business believes it has a future without a strong focus on innovation. Companies with bold leadership are attempting to create a culture in which innovation can flourish. To do so, they need radical innovators and business activists. <P>This is what Lessons in Radical Innovation is about. There are many books on innovation, but this is the first to take the debate from the corporate level to the individual. Its about real people who took risks, who set themselves extraordinary goals against almost impossible odds. <P>These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created. <P>The book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools - real world examples of real people making a real difference - and build your own contextfor thriving as a business radical.

Author: Wolfgang Grulke, Gus Silber

Language: English

Binding: Hardcover

Pages: 320

Publisher: Financial Times Prentice Hall

Publication Date: 2003-03-20

Our Price: $4.19

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ISBN: 0273659480


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Wolfgang Grulke, Gus Silber  Hardcover


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