Introduction to Revenue Management for Hotels: Tools and strategies to maximize the revenue of your property

Introduction to Revenue Management for Hotels: Tools and strategies to maximize the revenue of your property by Gemma Hereter 1542609054 9781542609050
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ISBN: 1542609054


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Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotels rooms and its different services and you can make them as profitable as possible using the most adequate sales channel. This book is about the basis of Revenue Management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation. It includes some practical cases and examples. If you want to understand Revenue Management in a concise way through real examples, this is the book for you!

Author: Gemma Hereter

Language: English

Binding: Paperback

Pages: 110

Publisher: CreateSpace Independent Publishing Platform

Publication Date: 2017-01-17


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