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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. (Rick) Chapman, Merrill R. Chapman 1590591046 9781590591048
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ISBN: 1590591046

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In Search of Stupidity is National Lampoon meets Peter Drucker. A funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didnt work for many of the countrys largest and best known high tech companies. Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time, a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last twenty years of the technology industry.

Author: Merrill R. (Rick) Chapman, Merrill R. Chapman

Language: English

Edition: 1

Binding: Hardcover

Pages: 256

Publisher: Apress

Publication Date: 2003-07-08

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Binding > Hardcover