Skip to content

  Home > View Categories > Business & Money >

Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs Terry G. Vavra 0873894057 9780873894050 Since more and more attention is bei
Stock Image - Actual Cover May Vary


 

Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs by Terry G. Vavra

Since more and more attention is being focused on customer value management, its important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. it also provides the rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization. Serving as a single reference for customer satisfaction measurement technology, this book describes and teaches the five critical skills that should be part of each of your projects. *Sampling/customer-participant selection *Questionnaire design *Interviewing/survey administration *Data analysis *Quality function deployment-building action plans This book is an ideal follow-up and companion to the book by Bob E. Hayes, Measuring Customer Satisfaction (H0925).

Author: Terry G. Vavra

Language: English

Binding: Paperback

Pages: 490

Publisher: Asq Pr

Publication Date: 1997-06-01

Our Price: $3.85

Quantity:2
ISBN: 0873894057


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Terry G. Vavra  Paperback


Browse for more products in the same category as this item:

View Categories > Business & Money
View Categories > Business & Money > Management & Leadership
Management & Leadership
View Categories > Business & Money > Processes & Infrastructure
Processes & Infrastructure
Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.