Immersion: The Science of the Extraordinary and the Source of Happiness

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak 1544531958 9781544531953
Stock Image - Actual Cover May Vary


 

Our Price: $21.63

Quantity:39

 
ISBN: 1544531958


Condition:
New [Add $99.00]
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.


Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.


Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.


You can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.

Author: Paul Zak

Language: English

Binding: Paperback

Pages: 272

Publisher: Lioncrest Publishing

Publication Date: 2022-09-13


Share your shopping experience. Write a review here »

Browse for more products in the same category as this item:

Binding > Hardcover