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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss 1591842956 9781591842958
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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss

Hundreds of businesses have customers who admire them, but only an elite few have true advocates - passionate, loyal, vocal fans - who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says theres no shortcut to becoming beloved - you cant hire a fancy marketing firm to get there. You earn it by how you decide to run your business - as Wegmans and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion: decide to believe; decide with clarity of purpose; decide to be real; decide to be there; and decide to say sorry. Her examples and advice will help readers sustain growth and profit even in a tough economy.

Author: Jeanne Bliss

Language: English

Edition: First Ed.

Binding: Hardcover

Pages: 256

Publisher: Portfolio

Publication Date: 2009-10-15

Our Price: $4.29

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ISBN: 1591842956


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Jeanne Bliss (Edition: First Ed.) Hardcover


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