How to Win an Argument: An Ancient Guide to the Art of Persuasion (Ancient Wisdom for Modern Readers)

How to Win an Argument: An Ancient Guide to the Art of Persuasion (Ancient Wisdom for Modern Readers) by Marcus Tullius Cicero 0691164339 9780691164335
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Timeless techniques of effective public speaking from ancient Romes greatest orator

All of us are faced countless times with the challenge of persuading others, whether were trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--wed win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Romes greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing--including strategies that are just as effective in todays offices, schools, courts, and political debates as they were in the Roman forum.

How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Ciceros words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts.

Astonishingly relevant, this unique anthology of Ciceros rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people--in other words, all of us.

Author: Marcus Tullius Cicero

Language: English

Binding: Hardcover

Pages: 288

Publisher: Princeton University Press

Publication Date: 2016-10-04


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