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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan 0471281395 9780471281399
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan

Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part expos, Hey Whipple, Squeeze This is both an insiders guide to writing great ads and an unapologetic send up of all thats heavy-handed, dim-witted, and ineffectual in the industry. Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of todays ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories. PRAISE FOR THE FIRST EDITION: Luke Sullivan writes just about as relevant an advertising read as you can get. Its a perfect lesson in advertising for newcomers-and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession. -Lee Clow, Chairman, TBWA\Chiat\Day, Chief Creative Officer, Worldwide Luke Sullivan knows the business and writes about it with . . . gentle wit and insight. -Dan G. Wieden, Wieden & Kennedy The most informative and entertaining book about life as it really is in the creative department of an advertising agency. Even account men could write great ads after reading it. -Tim Delaney, Leagas-Delaney, London In an advertising world filled with glib, fast-talking experts more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads. -Tom McElligott, cofounder, Fallon McElligott

Author: Luke Sullivan

Language: English

Edition: 2

Binding: Paperback

Pages: 288

Publisher: John Wiley & Sons Inc

Publication Date: 2003-01-01

Our Price: $4.09

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ISBN: 0471281395


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Luke Sullivan (Edition: 2) Paperback

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